40+ Top Marketing Skills List Examples for Your Resume

40+ Top Marketing Skills List Examples for Your Resume Good marketing is what determines whether a product or service will be an instant hit or a fatal flop.So marketing is at the core of every business.But what is at that core of a good marketer?Skills.And you came to the right place to learn all you need to know about marketing skills in todays world.This guide will show you:A list of the best marketing skills.Statistics of marketing and digital marketing skills most valued by employers in 2020.How to put marketing skills on a resume to impress recruiters and land more jobs.Want to present your skills on a resume the best way possible?Want to save time and have your resume ready in 5 minutes? Try our resume builder. Its fast and easy to use. Plus, youll get ready-made content to add with one click. See 20+ resume templates and create your resume here.Sample resume made with our builderSee more templates and create your resume here.One of our users, Nikos, had this to say:[I used] a nice template I found on Zety. My resume is now one pa ge long, not three. With the same stuff.Create your resume nowRead more about listing all kinds of skills on a resume in our guide: Best Job Skills to Put on a ResumeNeed to focus on your job-specific skills? See: How to Put Hard Skills on a Resume (Examples)For an in-depth breakdown of writing a job-winning resume for marketing gigs, see: Marketing Resume: Sample and Writing GuideAre you a seasoned marketing pro already? Check out this guide: Marketing Manager Resume: Sample and Writing Guide1The Most Important Marketing Skills ListIf youre just looking for a list of good skills for marketing positions, youll find just that below.Weve divided these marketing qualifications into three categories: transferable skills (important for marketing but applicable in any job or industry), technical marketing skills, and software skills.If you want to learn exactly how to put marketing skills on a resume to land more interviews in 2020, read on, well cover that in depth.(Hint: its not enough to just dump all of your skills in the skills section.)30 Basic Marketing Skills To Put on a Marketer's ResumeMarketing SkillsTransferable Marketing SkillsTechnical Marketing SkillsMarketing Software SkillsCommunicationSEO/SEMScreaming Frog, Netpeak SpiderCreative ThinkingPPCAdobe Premiere, Lightworks,Apple iMovieAesthetic SensibilitySocial Media Marketing and Paid Social Media AdvertisingHTML, CSS, and Other Coding LanguagesWriting SkillsCRO and A/B TestingAhrefs, SEMRush, SEO Power Suite, MajesticAnalytical SkillsEmail Marketing and AutomationHubSpot, Aritic PinPoint, ONTRAPORT, InfusionsoftSalesFunnel ManagementGoogle Drive, Dropbox, SkyDrive, SugarSyncStorytellingCRMWordPress, Wix, WeeblyProblem SolvingUX DesignMailChimp, GetResponseStress ManagementData VisualizationGoogle Analytics and Google Search ConsoleNegotiationCMS ToolsAdWords, Facebook Paid AdsAll these are great examples of marketing core competencies.But what marketing skills are the best?Wellthose that are most soug ht-after by employers!What Marketing Skills Are Most In-Demand In 2020?A recent LinkedInsurvey revealed 30 skills companies need most in 2020. 7 of them are very closely related to marketing:What skills are marketing employers looking for?Creativity: robots might do well optimizing old ideas. But new, creative solutions have to be designed by humans!UX Design: in our world driven by technology, providing a good user experience will make or break any product.Video Production: another study, this one by HubSpot, revealed that content distribution channels most companies plan to develop next year are: YouTube and Facebook Video.Audio Production: Podcasts are still on the rise and Millennials love them.Sales Leadership: the single marketing skills that will influence your bottom line most.Social Media Marketing: if its not in Google, it doesnt exist? More like: if its not on Facebook, it doesnt exist.Digital Marketing: a catch-all term for most of the above. Old-school TV/radio marketin g wont get you far anymore.Those are great examples of general marketing skills. Any company would benefit from hiring a candidate like this.But you dont want to work for any company. Youve always chased those unicorn digital marketing jobs. What skills should you master to put your hands on that dream gig with one of high-flyers of modern economy?Lets consult some hard data. Recent report revealed that these are the digital marketing skills most valued by unicorn employers. And, at the same time, the hardest marketing skills to find.10 Essential Digital Marketing Skills for Marketers in 2020:Client Base RetentionInternet of ThingsSocial Media IntegrationGo-to-Market StrategyInformation ArchitectureWebsite ManagementMarket AnalysisWebsite DesignSales ChannelsVideo ProductionAnd, for the final word, the current top marketing skills according to ADMA:Data-driven marketingAnalyticsData visualizationSEO/SEMCampaign managementContent creation and storytellingOmnichannel communicationSoYo uve seen a comprehensive list of skills needed for marketing and you know which ones are HOT right now.The thing isand I cannot stress it hard enoughraw lists of skills are useless.People dont want to buy a bed. They want a good nights sleep.Features tell. Benefitssell.To get ahead in your marketing career, you need to describe your skills as benefits you bring to the table. Not merely a list of things you think youre good at.And remember:Job-winning marketing skills are a mix of soft skills and hard skills.Want to create a resume quick and with no hassle?When making a resume in our builder, drag drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your resume here.Create my resume nowWhen youre done, Zetys resume builder will score your resume and tell you exactly how to make it better.2How to Put Marketing Skills on a ResumeRemember: your resume is a mini-marketing campaign. The product youre advertising is you. Employers are the customer s.Just as youd do with developing a campaign, start with thorough research.What does the company youre applying to want from candidates? What are their upcoming projects? What requirements and skills are listed in the job description?Youll need to find their pain points. On your resume, show how your skills will solve their problems.Marketing Skills for Resume: How to List ThemStart with a spreadsheet that lists all your professional marketing skills.Read the job ad carefully and look for skills-related requirements.See which of these marketing competencies match your skills listed in the spreadsheet. Quite a few, right?Put those marketing resume keywords in a separate skills section of your resume.Dont stop there: research the company online. Find what sort of technical knowledge and soft skills they value. Plug these into your resume as well.Show, dont tell. Or, actually, show and tell. Provide proof for your most strategic skills instead of just listing them in bullet points.Alri ght, enough theory. See what I mean on these examples of marketing resume skills lists.Lets say the job ad requires candidates to be highly skilled in:SEOCROData AnalysisResume Marketing Skills ExamplesrightSEO (grew organic traffic by 78% in 12 months).CRO and A/B Testing (optimized sign-up rates by 37%).Adept at Using HubSpot, Kissmetrics, and Google Analytics.wrongSEOCROData AnalysisThe right example shows the candidate fits the job like Spandex.The wrong one? Even a monkey could copy and paste the job description.ButFor your marketing knowledge, skills, and competencies to truly shinedont limit yourself to the skills section of your resume.Mention one or two of your top skills in the resume summary or resume objective.Give examples of how you used your marketing prowess and what youve achieved in the job descriptions in your work history section.Finally: back up your skills with verifiable evidence. On your marketing resume add an extra section with proof of how you got your qua lifications. List items such as:Conference participationCertificationsCourses takenAwards and Professional AchievementsPublicationsThis way, your marketing resume skills will become much more believable!By the way, dont let your job interview leave you speechless. Make sure you read: Common Job Interview Questions and the Best AnswersKey TakeawayHeres a recap of the most important things you need to know about marketing skills:Top marketing skills employers would kill for in 2020 are: creativity, UX design, video production, audio production, sales leadership, social media marketing, and digital marketing.The best way to list marketing job skills on a resume is to customize your resume skills section so that it matches the requirements of the position.Dont just showcase your marketing skill set in the skills section of your resume: sprinkle some skill-related keywords in your summary and the work experience section.Thanks for reading my article! Now Id love to hear from you. What ma rketing skills do you think are most important today? Do you have any questions about how to put marketing qualifications on a resume? Drop me a line in the comments and Ill get back to you straight away!