40+ Top Marketing Skills List Examples for Your Resume

40+ Top Marketing Skills List Examples for Your Resume Good marketing is what determines whether a product or service will be an instant hit or a fatal flop.So marketing is at the core of every business.But what is at that core of a good marketer?Skills.And you came to the right place to learn all you need to know about marketing skills in todays world.This guide will show you:A list of the best marketing skills.Statistics of marketing and digital marketing skills most valued by employers in 2020.How to put marketing skills on a resume to impress recruiters and land more jobs.Want to present your skills on a resume the best way possible?Want to save time and have your resume ready in 5 minutes? Try our resume builder. Its fast and easy to use. Plus, youll get ready-made content to add with one click. See 20+ resume templates and create your resume here.Sample resume made with our builderSee more templates and create your resume here.One of our users, Nikos, had this to say:[I used] a nice template I found on Zety. My resume is now one pa ge long, not three. With the same stuff.Create your resume nowRead more about listing all kinds of skills on a resume in our guide: Best Job Skills to Put on a ResumeNeed to focus on your job-specific skills? See: How to Put Hard Skills on a Resume (Examples)For an in-depth breakdown of writing a job-winning resume for marketing gigs, see: Marketing Resume: Sample and Writing GuideAre you a seasoned marketing pro already? Check out this guide: Marketing Manager Resume: Sample and Writing Guide1The Most Important Marketing Skills ListIf youre just looking for a list of good skills for marketing positions, youll find just that below.Weve divided these marketing qualifications into three categories: transferable skills (important for marketing but applicable in any job or industry), technical marketing skills, and software skills.If you want to learn exactly how to put marketing skills on a resume to land more interviews in 2020, read on, well cover that in depth.(Hint: its not enough to just dump all of your skills in the skills section.)30 Basic Marketing Skills To Put on a Marketer's ResumeMarketing SkillsTransferable Marketing SkillsTechnical Marketing SkillsMarketing Software SkillsCommunicationSEO/SEMScreaming Frog, Netpeak SpiderCreative ThinkingPPCAdobe Premiere, Lightworks,Apple iMovieAesthetic SensibilitySocial Media Marketing and Paid Social Media AdvertisingHTML, CSS, and Other Coding LanguagesWriting SkillsCRO and A/B TestingAhrefs, SEMRush, SEO Power Suite, MajesticAnalytical SkillsEmail Marketing and AutomationHubSpot, Aritic PinPoint, ONTRAPORT, InfusionsoftSalesFunnel ManagementGoogle Drive, Dropbox, SkyDrive, SugarSyncStorytellingCRMWordPress, Wix, WeeblyProblem SolvingUX DesignMailChimp, GetResponseStress ManagementData VisualizationGoogle Analytics and Google Search ConsoleNegotiationCMS ToolsAdWords, Facebook Paid AdsAll these are great examples of marketing core competencies.But what marketing skills are the best?Wellthose that are most soug ht-after by employers!What Marketing Skills Are Most In-Demand In 2020?A recent LinkedInsurvey revealed 30 skills companies need most in 2020. 7 of them are very closely related to marketing:What skills are marketing employers looking for?Creativity: robots might do well optimizing old ideas. But new, creative solutions have to be designed by humans!UX Design: in our world driven by technology, providing a good user experience will make or break any product.Video Production: another study, this one by HubSpot, revealed that content distribution channels most companies plan to develop next year are: YouTube and Facebook Video.Audio Production: Podcasts are still on the rise and Millennials love them.Sales Leadership: the single marketing skills that will influence your bottom line most.Social Media Marketing: if its not in Google, it doesnt exist? More like: if its not on Facebook, it doesnt exist.Digital Marketing: a catch-all term for most of the above. Old-school TV/radio marketin g wont get you far anymore.Those are great examples of general marketing skills. Any company would benefit from hiring a candidate like this.But you dont want to work for any company. Youve always chased those unicorn digital marketing jobs. What skills should you master to put your hands on that dream gig with one of high-flyers of modern economy?Lets consult some hard data. Recent report revealed that these are the digital marketing skills most valued by unicorn employers. And, at the same time, the hardest marketing skills to find.10 Essential Digital Marketing Skills for Marketers in 2020:Client Base RetentionInternet of ThingsSocial Media IntegrationGo-to-Market StrategyInformation ArchitectureWebsite ManagementMarket AnalysisWebsite DesignSales ChannelsVideo ProductionAnd, for the final word, the current top marketing skills according to ADMA:Data-driven marketingAnalyticsData visualizationSEO/SEMCampaign managementContent creation and storytellingOmnichannel communicationSoYo uve seen a comprehensive list of skills needed for marketing and you know which ones are HOT right now.The thing isand I cannot stress it hard enoughraw lists of skills are useless.People dont want to buy a bed. They want a good nights sleep.Features tell. Benefitssell.To get ahead in your marketing career, you need to describe your skills as benefits you bring to the table. Not merely a list of things you think youre good at.And remember:Job-winning marketing skills are a mix of soft skills and hard skills.Want to create a resume quick and with no hassle?When making a resume in our builder, drag drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your resume here.Create my resume nowWhen youre done, Zetys resume builder will score your resume and tell you exactly how to make it better.2How to Put Marketing Skills on a ResumeRemember: your resume is a mini-marketing campaign. The product youre advertising is you. Employers are the customer s.Just as youd do with developing a campaign, start with thorough research.What does the company youre applying to want from candidates? What are their upcoming projects? What requirements and skills are listed in the job description?Youll need to find their pain points. On your resume, show how your skills will solve their problems.Marketing Skills for Resume: How to List ThemStart with a spreadsheet that lists all your professional marketing skills.Read the job ad carefully and look for skills-related requirements.See which of these marketing competencies match your skills listed in the spreadsheet. Quite a few, right?Put those marketing resume keywords in a separate skills section of your resume.Dont stop there: research the company online. Find what sort of technical knowledge and soft skills they value. Plug these into your resume as well.Show, dont tell. Or, actually, show and tell. Provide proof for your most strategic skills instead of just listing them in bullet points.Alri ght, enough theory. See what I mean on these examples of marketing resume skills lists.Lets say the job ad requires candidates to be highly skilled in:SEOCROData AnalysisResume Marketing Skills ExamplesrightSEO (grew organic traffic by 78% in 12 months).CRO and A/B Testing (optimized sign-up rates by 37%).Adept at Using HubSpot, Kissmetrics, and Google Analytics.wrongSEOCROData AnalysisThe right example shows the candidate fits the job like Spandex.The wrong one? Even a monkey could copy and paste the job description.ButFor your marketing knowledge, skills, and competencies to truly shinedont limit yourself to the skills section of your resume.Mention one or two of your top skills in the resume summary or resume objective.Give examples of how you used your marketing prowess and what youve achieved in the job descriptions in your work history section.Finally: back up your skills with verifiable evidence. On your marketing resume add an extra section with proof of how you got your qua lifications. List items such as:Conference participationCertificationsCourses takenAwards and Professional AchievementsPublicationsThis way, your marketing resume skills will become much more believable!By the way, dont let your job interview leave you speechless. Make sure you read: Common Job Interview Questions and the Best AnswersKey TakeawayHeres a recap of the most important things you need to know about marketing skills:Top marketing skills employers would kill for in 2020 are: creativity, UX design, video production, audio production, sales leadership, social media marketing, and digital marketing.The best way to list marketing job skills on a resume is to customize your resume skills section so that it matches the requirements of the position.Dont just showcase your marketing skill set in the skills section of your resume: sprinkle some skill-related keywords in your summary and the work experience section.Thanks for reading my article! Now Id love to hear from you. What ma rketing skills do you think are most important today? Do you have any questions about how to put marketing qualifications on a resume? Drop me a line in the comments and Ill get back to you straight away!

Personal Branding Interview Lisa Johnson Mandell - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Lisa Johnson Mandell - Personal Branding Blog - Stand Out In Your Career Today, I spoke to Lisa Johnson Mandell, who is an award-winning multi-media journalist, author and Career Image Specialist. She is the author of Career Comebackâ€" Repackage yourself to get the job you want and blogs for AOL’s new Dime Crunch. In this interview, Lisa explains how to make a career comeback, how shes made her own comeback, how shes gotten a lot of press attention, and more. How can someone make a career comeback now? There are myriad resources available to us today that didnt exist even five years ago, so while the economy is flagging, technology and communications are racing, and a career comeback can be more successful now than ever before. For example, many headhunters and HR specialists begin by doing a LinkedIn search for likely candidates before they even post the job opening. But you have to know how to position, promote and brand yourself so that you catch the right peoples attention. And, since the internet never sleeps, these tools can work for you 24/7. Ive been approached by many employers via my presence on specialty career sites and social networking sites. You can market yourself worldwide with a few strokes of the keyboard. If it takes you fifteen years to figure out what you want to do, are you at a major disadvantage? Not at all! You just have to know how to spin the invaluable experience, skills and knowledge you accumulated during those 15 years, so that they work to your advantage in your new-found field of choice. Almost everything youve done in the past has lead you to where you are currentlyyou just need to figure out how to connect the dots and promote this in a positive way. A teacher, for example, has developed all sorts of varied skills that would help him or her in just about any field. Same thing with a stay at home parent, by the way. No matter what your field, theres probably an article somewhere online that will help you word your resume so that you can optimize the skills and experience youve developed up to this point. Also, these days, many people are changing fields, some involuntarily. No once looks askance at you for this. Point out the fact that it proves you are flexible and eager to learn. Youve received a lot of press in a very competitive field (careers). How have you managed to do it? What got you started? To be honest, the fact that I was already a journalist and had many established media relationships was very helpful. This is one of the few areas where my age works to my advantageIve been networking for years! Although a savvy social networker can develop great contacts in a matter of hours with the resources available these days. I also know how to give a good sound bite. I have a pretty good idea of what will be most useful to journalists, and I try to make their jobs easier by giving it to them as concisely and wittily as possible. Thats the true secret: Instead of coming at it from the perspective of This is my message and you need to broadcast it, come at it from a perspective of How can I adapt my message so that it will help your readers/viewers and make you look like a genius for reporting it? It just so happened that my own career comeback corresponded with unemployment making a mercurial rise. Suddenly, I had a message that was of value to everyones readers/viewers. Timin g is just as critical as message. What tools can people use to help repackage themselves? There are so many! Education, specialty books, blogs (like this one), enewsletters, specialty websites Im a Lead Career Blogger for AOL now, and I constantly marvel at the usefulness and diversity of the articles my colleagues write every day! Its important to pay attention to the way you appear online, on paper, and in person. What does your resume really say about you? What does the picture you post on your online profiles and blog say about you? What do the written parts of your personal profiles say about you? What do your tweets, texts and comments on other peoples blogs and articles say about you? The answer to these questions is all a part of your package, and if your message is confused, inconsistent or nonexistent, you need to repackage yourself. How did you make your own career comeback? My own career comeback was three-fold: I took a look at my resume and Botoxed it, a term the Wall St. Journal coined for me. It had a lot of sagging age spots on it, and it needed to be firmed, tightened and freshened. Some of the methods I used to accomplish this involved removing dates of graduation and highlighting my latest and greatest accomplishments at the very top, rather than writing a boring and burdensome career summary. BTW, hiding your age like this can work at the other end of the spectrum. If you graduated recently you can also delete your year of graduation and put your career highlights at the top of your resumeyou dont have to mention right off the bat that they happened during an internshipor in high school, even. I created a fresh, hip image of myself by having some professional photos taken that presented me at my current best. This may sound frivolous and vacuous to some, but why not let a smile and successful, professional look tell potential employers that youre at the top of your game and excited about it, things you cant necessarily convey on a resume? I worked the internet like a maniac, starting a blog (posting that fresh, hip picture) and talking about the hottest happenings in my field. I started professionally-oriented pages (again with the picture) on Facebook, LinkedIn and other networking sites that were specific to my profession. I joined many online groups. Did it work? I started getting responses to my my new resumes within 20 minutes of sending them out. I started getting full time job offers within two weeks, and I sold that website at a remarkable profit within two months of launching it. If I can do this in Los Angeles, where youre practically invisible if youre over 24 and under 36DD, anyone can do it anywhere. - Lisa Johnson Mandell is an award-winning multi-media journalist, author and Career Image Specialist. She has been featured in The Wall St. Journal, as well as on Dr. Phil, Rachael Ray, Bravo, Forbes, the CBS Early Show, NBC Today, Fox News and many, many other media outlets. Lisa wrote Career Comebackâ€" Repackage yourself to get the job you want (Springboard). She is currently blogging for AOL’s new Dime Crunch, where she receives millions of hits and thousands of comments, which she finds incredibly enlightening â€" some even in a good way. Lisa graduated cum laude with a degree in journalism, and has authored several books released by major publishers. She currently lives in Los Angeles with her husband James and their Golden Doodle, “KC.” When she is not helping people land jobs they love, she’s probably interviewing movie stars or sitting in a dark theater, preparing film reviews for radio stations in major markets, and for Filmazing.com.

20 Questions to Help Yourself Figure out Your Passion - Personal Branding Blog - Stand Out In Your Career

20 Questions to Help Yourself Figure out Your Passion - Personal Branding Blog - Stand Out In Your Career Figuring out what you are passionate about and what you want to do for the rest of your life as a career can be quite difficult because there are countless options. Did you ever step back from everything for a few minutes and think about where your career is going and what you can do to change it? If not, then give yourself half an hour and answer the below questions honestly, to figure out what your real passion is and doing what makes you happy for the rest of your life. What are you good at doing and why? What do people around you think that you are good at doing? What are your greatest accomplishments so far? What do you like to do and what do you not like to do? What are you curious about and want to learn more? If you had the opportunity to do one of your friend’s job for a day, who would it be and why? If there were no limits, what would you choose to do for the rest of your life? (Assume that you have enough money and time to start over and do anything you want.) What would you do if you knew you would definitely be successful? Is there a moment that you tell to yourself that “I wish I would get paid for doing X for the rest of my life because I don’t feel that it is actually work”? What kind of work would you do for free? Who is your idol in life? Is there anyone that you can point and say “I want to be like him/her”? When you were growing up, what would you want to be and why? If you had the chance to go back to school tomorrow, what would you want to study? If you had a single day in a week in which you can work on anything you want, what would you do? When was the last time you were so excited something about work that you could not even sleep? What do you like about your current job and what do you not like about it? What are your goals about yourself in life? How hard are you willing to work to achieve your goals? What are you willing to give up in order to achieve your goals? What do you want people to tell about you when you retire?

3 Ways to Narrow Down Career Choices - Classy Career Girl

3 Ways to Narrow Down Career Choices For a long time, I felt like I had made some wrong career choices and I was stuck. Then, on May 9th, 2014,  I said “adios” to my  stressful day job, left for maternity leave and never went back.  It was one of the most exciting days of my life. Up until that point, I was stuck in my job and knew that I had so much more to offer. For years I dreamed  of the “one day” when I would know what I wanted to do next and I would stop standing still. Well..that day had finally come! When you are struggling with discouragement and being overworked or bored, I completely understand how far off your dream career can feel. I want you to know that it really isn’t that far away. You have career choices. If I can do it there really is no reason you can’t do it, too. That’s why I am so excited to give you just the very first steps you need to make your dream career or business a reality.  I realized I was in charge of my destiny, just like you are too! Don’t settle! 3 Ways to Narrow Down Your Career Choices Find the Right Career Fit for You: 1) Friendly Feedback Often, we arent aware of the strengths that come so naturally to us. Thats I recommend going outside of your own brain to get some friendly feedback before you change jobs. It’s time to interview your friends, family, colleagues, and relatives. Gather as much information as you possibly can and thank them for their time and input. You can do this in-person, by phone or by email. Then, see what common themes appear. The three questions you want to ask are: What do you think is my greatest strength? What do you see as my special talent, ability or gift? What do I do naturally or effortlessly that is special? Make sure they know they have permission to be candid with you. Also, don’t be defensive or upset when presented with feedback. Say thank you no matter  how it makes you feel. The most important thing is to try to get common themes. Don’t worry about the negative stuff as much as the information about your strengths that you get over and over again. [Related: Best Places to Work in 2016] 2) Purpose  Mission You cannot move forward with your  job search without nailing your mission and purpose. You want to make a difference in the world and you’re not going to make that difference if you don’t know what your mission is. If you aren’t sure what your mission and purpose is, you won’t reach your full potential and you won’t do the job you were born to do. You will always wonder if you are in the right career. You also won’t find work that matches your values, which are those things that matter most to you. So here are some questions to ask yourself to determine your purpose: -What activities do you do and lose track of time? What would you do if you knew you could not fail? What makes you feel excited about life? What do people typically ask you for help in? If you had to teach something, what would you teach? What would you do if you only had one year to live? What has you bouncing out of bed in the morning, eager to start your day? Next, it’s important to create your mission statement. Everyone needs a mission statement. We only get one life. Don’t let someone else mold it for you. Even if it is just a few words on a post-it note, you need something to help you focus in on what is most important to you. You know in your heart what is most important to you. In fact, your mission and values are expressed every day but how you live â€" you just might not realize it. To create your own mission statement, go to franklincovey.com  and answer the ten questions. 3) Motivations  Values The next step in finding your ideal career is identifying your motivations, which can also be called values. Motivations are the rewards each of us needs. Some examples of motivations are flexibility, autonomy, and intellectual challenge. Motivations are really important to be aware of to make sure you are aligned in a job correctly,  and it is also important to remember that your motivations can change based on your current life situation. For example, if you are a new working mom you might have different motivations and want more flexibility than when you are a recent college graduate and you wanted challenge and teamwork. When you are determining what your values are during your job search, here are a  few to think about. Achievement/Accomplishment: Producing results that are significant, completing tasks, and projects successfully Advancement: Consistently moving ahead to new and progressive opportunities Autonomy:  Ability to choose own projects, set own pace, schedule and work habits and minimal supervision of your effort Balance:  Spending equivalent time and effort on tasks, work, and life overall Belonging to a Group:  Having a sense of being a contributing member of a group Challenge: Involvement with stimulating or demanding tasks or projects Competition:  Engaging in activities where results are measured frequently and compared with others’ Creativity: Making, inventing or producing innovative, imaginative or original things or ideas See a full list of values here. What career are you going to go after now that you narrowed down your career choices? Share in the comments below!

7 Deadly Sins of Executive Resume Writing - Executive Career Brandâ„¢

7 Deadly Sins of Executive Resume Writing

Better than sex - The Chief Happiness Officer Blog

Better than sex - The Chief Happiness Officer Blog Inspired by this list of things that are the new black, heres a Google-assisted list of stuff that is better than sex: Baseball, Beer, Chocolate, Climbing, Coffee, E-mail, Fencing, Fishing, Food, Gardening, Go, Hack mode, Halloween, Hockey, Nothing, Poetry, PS2, Skiing, Skydiving, Sleeping, Studying, Syntax, Thanksgiving dinner, Trail running, Trick or treating, Wakeboarding, Walking, Werthers, Video on Demand Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Is Your Resume Writing Service in NYC Good Enough to Get You Hired?

Is Your Resume Writing Service in NYC Good Enough to Get You Hired?Resume writing services in NYC are specifically for those who need help in writing a resume and who know that they have some experience in the field but are not sure about how to showcase it. Resume writing services NYC can help you in your quest to get a job, or get hired for the first time if you are on the lookout for new work.It is hard enough trying to get a job on your own in NYC without having to worry about how you will come across in your resume. While there are some guidelines that must be followed, there are many other things that you can do to make your resume stand out in the eyes of your potential employer.One of the things that you can do to make your resume stand out is to take a look at how the services in NYC view the same kind of resume. It is easy to see that resume writing services in NYC prefer them when candidates have a career history of some years to cover. A career history of less than six mo nths can sometimes be written as an 'F' score on the resume, since it means that the candidate lacks experience.These are the kinds of resumes that resume writing services in NYC prefer to avoid. These are the types of resumes that help in making the resume stand out when they are read by someone who has little experience in the same job that you want to apply for.For those who think that they might have done something in the past that would disqualify them from getting a job when they write a resume, there are other options available to them as well. Resume writing services in NYC can help you in writing an alternate resume that can be presented in case you have done something that would disqualify you from getting the job that you want.This alternate resume can be submitted and reviewed by the hiring manager for you, and ifit appears to be appropriate, it will be included in the final version of the resume that is submitted to the employer. You might consider that as an excellent chance to win the position you are after by applying for a position where you would have otherwise have been written off.There are other options that you can take to ensure that your resume stands out among the rest. These are all relatively cheap, and they are also sure to increase your chances of being hired for the job that you want.The question is, which resume will you choose? That is the important question, and you can find out by reading some reviews about the services that you are interested in, and by taking a look at samples of the resumes they are offering for you to view online.